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BlueChip Breakdown was created to cut through the noise. Each week, I dive into a different company - from blue-chip staples to high-potential growth plays - and give you the story behind the stock.

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 You'll find:  ​

• Clear valuation insights (like DCFs and key metrics)

• Sector trends and catalysts worth watching

• Risks that actually matter

• A simple verdict: Buy, Hold, or Avoid

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Whether you're just starting out or sharpening your edge, this site is here to make you research faster, smarter, and more actionable.

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I'm Will Svendsen - Finance and Accounting student at The University of Tennessee, Knoxville. I am certified in financial modeling and in capital markets, pretty much an investment junkie. I started this project to build my skills, share values, and create a community of investors who want more than surface-level takes. 

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Also, follow me on X where I add additional commentary on markets, strategies, and much more!

Will Svendsen (@InvestWithBCB) / X

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If that sounds like you, welcome aboard.